Build Your Own AI Copywriting Assistant with Claude

How to create faster, more consistent, on-brand content

This beginner-friendly webinar is for business owners, marketing teams and anyone responsible for producing website, social media or sales content. It will be particularly useful for organisations wanting to create more consistent, on-brand copy, drive traffic to their own website and encourage more direct bookings.

During the session, Mushon Nachmani will demonstrate how he has built and uses an AI copywriting assistant in Claude. Using a real example, he will show how brand voice and writing rules can be built into the assistant, how to brief it effectively and how to turn ideas into original website and social media content.

This is a live demonstration rather than a hands-on workshop. No technical background, preparation or Claude account is required. The aim is to show what is possible, answer your questions and give you the confidence to begin experimenting afterwards.

What you’ll see

• A real AI copywriting assistant built in Claude, with a business’s brand voice and writing rules incorporated.
• How to brief it so the copy sounds original and on-brand rather than like generic AI.
• How you remain the creative director—providing the ideas, knowledge and voice while AI supports the writing.
• How the same ideas can be turned quickly into website pages and social media posts.
• Why stronger website content can improve your chances of being found and recommended through Google, ChatGPT and other AI assistants, bringing more potential customers directly to your website.

The principles apply across the youth, student and educational travel sector. Whether you represent an accommodation provider, language school, attraction, tour operator or another student-facing organisation, the challenge is the same: producing distinctive content that reaches the right audience and encourages direct engagement.

About the speaker

Mushon Nachmani is the founder of vGuest, a guest communication platform for hospitality and attractions. He has worked in technology for 20 years, specialises in generative AI and uses Claude daily to run his own business.

Register now to see an AI copywriting assistant in action and discover how you could apply the same approach within your organisation.