Meet the Team

BETA operates a permanent secretariat and is supported by a voluntary Board of Directors, drawn from across our membership

Board members are nominated for their knowledge and experience within the youth, student and educational travel sector, and play a vital role in shaping policy, providing governance, and setting the strategic direction of the association

Executive Director

Emma English OBE

Emma is responsible for the day to day operation of BETA. Working in collaboration with the board of directors, Emma creates and implements the direction of the association

Association Manager

Helen Leigh

Helen supports members to get the most out of their membership – from onboarding and exploring benefits to answering everyday queries and helping building valuable connections

Honorary President

Dick Porter

Having been an integral to the founding of BETA in 2003, Dick has served on the advisory board, then as Chairman and now holds the position of Honorary President of the association

Chair of the Board

Steve Lowy

AES

Steve is CEO of Anglo Educational Services and current serving Chair of BETA. A youth travel and hospitality expert, he also lectures across the UK and Europe

Board Member

Lisa James

EC English Language Centres

Lisa is the Managing Director at Young Learners at EC English Language Centres. With overall control of the day-to-day operation of EC’s young learner portfolio, including sales, admissions and operations. Responsible for strategy, performance and business outcomes

Board Member

Adelle Barnett

Learn Away

Adelle is the Director of Learn Away, an Educational Tour Operator specialising in group travel programmes for Juniors. Partnering with international agents and English Language Schools to provide tailor-made programmes that enrich the students’ learning experiences outside of the classroom

Board Member

Sophie Herbert

St Christopher’s Inns

Sophie is the Sales and Marketing Director at Beds and Bars, the group behind St Christopher’s Inns. Passionate about youth travel, she drives brand growth through smart marketing, digital innovation, and sales. Sophie leads teams across Europe, creating dynamic, community-focused environments

Board Member

Dinara Suleimanova

AXO Student Living

Dinara is Head of Sales and Partnerships at AXO Student Living, a leading student accommodation provider which is committed to providing students from around the world with much more than just a room.

Board Member

Vicki Cunningham

BUNAC

Vicki is CEO of BUNAC, one of the UK’s leading global work and travel organisations. With nearly 20 years’ experience in the sector, she has played a key role in evolving BUNAC’s products to meet the changing needs of young travellers, while staying focused on the company’s vision and core youth audience

Board Member

Niclas Lundquist

KiLROY

Niclas is Head of Commercial for KILROY UK, managing the company’s expansion in the UK market. KILROY is the leader in youth and student travel throughout Northern Europe currently present in eight markets.

Board Member

Emma Gregory

PGL

Emma is Head of International Business Development at PGL, one of pioneering brands that form PGL Beyond. Other brands include NST, ESTO and StudyLink Tours. Together they lead the way in transformational learning beyond the classroom, working with partners who share our ambition to remove barriers, widen access and create lasting impact for young people.

Board Member

Mat Farnham-Burrows

Linguastay

Mat is the General Manager at Linguastay. Linguastay specialises in high-quality homestay programmes for international school groups visiting the UK.