Industry Insights Webinar

Join us for a walkthrough of the latest analysis and cumulative results of the BETA Business Barometer

The BETA Business Barometer (BBB) is a tool that we use to measure trends, performance and business confidence within our sector and helps us to have the most accurate understanding of ongoing issues to enable us to best represent your needs at the highest level.

The webinar will take place on Tuesday, 19th May 2026, and David Edwards from Scattered Clouds will talk us through the results of the latest wave collected in April 2026.

This is your opportunity to listen and feedback on the results, which will cover:

• Industry Forecasts
• Business confidence
• Barriers to growth

The BBB is analysed confidentially by David Edwards from Scattered Clouds, an independent tourism trends expert. David has spent his career analysing trends at key organisations like the Department for Transport, and the Office for National Statistics and until 2015 he was the Head of Research at VisitBritain. With his experience, he is able to draw out key insights from the data to enable us to better understand the changing needs of BETA members and the markets within which they operate.