Best Use of Social Media

This award recognises the company or organisation that through strategic planning has used Social Media for promotion of a product, service, brand or group

Social media can inspire, inform and engage like no other channel, and we want to celebrate the businesses and organisations doing it brilliantly.

The Best Use of Social Media award recognises creative, well-executed campaigns or strategies that have used social media to connect with audiences, grow awareness, or support business goals in the youth, student and educational travel market.

Whether you ran a high-impact campaign, built a loyal online community, launched a product, or simply used your channels in a smart, effective way, we want to hear your story.

You don’t need to have gone viral. What matters is the thought behind your strategy, the originality of your idea, and the results it helped you achieve

Judging Criteria

  • Originality: how fresh, creative or distinctive was your approach?
  • Campaign/project strategy: demonstrate a clear analysis of the challenge and how your strategy was designed to meet specific goals

  • Business Impact: evidence of results – such as increased revenue, bookings, brand awareness

  • Social Impact: engagement with new audiences, user-generated content, community growth or wider reach
  • Technical Innovation: use of smart tools or features such as embedded booking engines, geo-targeted content, or automated systems.

  • Market: was the campaign well received? Did it stick in people’s minds or deliver lasting results?

Why Enter?

Being shortlisted – or winning – can raise your profile in the industry, attract new guests, partners or customers, and shine a spotlight on your team’s creativity and strategic thinking.

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