Best Marketing

The Best Marketing award recognises the excellence and outstanding achievements of an organisation in their effort to market their brand, destination or product

The Best Marketing award celebrates outstanding achievements in promoting your brand, destination, or product, whether through a standout campaign, rebrand, or creative marketing tool.

Have you delivered a memorable campaign, launch, or initiative in the last 18 months that’s helped raise awareness, drive bookings, or change perceptions? This is your chance to get the recognition you deserve.

Winning or being shortlisted can boost your brand visibility, attract new customers or partners, and position your organisation as a marketing leader in the youth, student and educational travel space.

What we’re looking for:

Your entry might include:

  • A new website or online booking journey
  • A full rebrand or brand refresh
  • A product launch, event, or seasonal promotion

  • A multi-channel or destination campaign

  • A standout piece of online or offline marketing

Whether it’s bold, clever or simply well-executed – if it worked, we want to hear about it!

Tip: You don’t need a huge campaign to enter – clarity, creativity, and clear outcomes are what count most.

Judging criteria

  • Objectives & strategy: Did you start with a clear goal in mind? Tell us what you wanted to achieve and how you planned to do it
  • Creativity & innovation: What made your approach stand out?  Share how you thought differently or took a fresh approach to meet your target
  • Effectiveness & results: How was the idea brought to life? Show how you turned your strategy into action and reached your audience/goals

Enter Now

Award Sponsor

Entry Planning Guide

Entry Form