Best Experience of the Year

This award covers all leisure and tourism experiences targeted at the youth, student and educational travel sector

To enter this category, you should be a leisure and tourism-based organisation that provides memorable, immersive, adventurous experiences for young people.

Entries are invited from any business that provides participation in an activity, including visitor attractions, sightseeing operators, adventurous activities, hospitality, dining experiences, arts, theatre, culture and more.

Whether you’re offering activities, cultural experiences, or hospitality designed to inspire the next generation of travellers – this award recognises your innovation and impact.

Judges will be looking for:

  • Outstanding delivery of youth-focused customer experiences
  • Clear evidence of innovation or improvement to meet evolving needs
  • Strong commitment to safety, accessibility, and sustainability
  • Creative approaches that drive new or repeat business

Judging Criteria

  • Delivery of a successful customer experience

  • Demonstration of how a previous experience has been improved and adapted to meet customer needs or of the development of an entirely new product in reaction to a newly identified consumer need/aspiration

  • Quality of customer experience offered
  • Use of creative/innovative thinking targeted at bringing new or repeat business

  • Commitment to health and safety, accessibility, the environment

Enter Now

Award Sponsor

Entry Planning Guide

Entry Form