Travel Aware partners play a key role in disseminating important safety messaging to British Nationals before they set off abroad, with the aim to help stop preventable consular cases and to ensure they have safe and enjoyable trips
The FCDO’s Travel Aware summer campaign toolkit available to download here, including a suite of social assets, suggested social copy and guidance to support safe and enjoyable overseas travel.
We have some exciting fresh assets for this year, covering the following topics – with a particular focus on 18-30 year olds, but all travellers will benefit from the messaging:
- General Travel Aware messaging e.g. check Travel Advice, get travel insurance
- Accidents e.g. quad biking, mopeds and balcony falls
- Overseas festivals
- Nightlife safety
- Methanol poisoning
Travel Aware partners play a key role in disseminating important safety messaging to British travellers before they set off abroad, helping them to have safe and enjoyable trips. While most journeys go smoothly, the FCDO still supports 20,000–25,000 consular cases every year, many of which are preventable. Last year we saw brilliant engagement and support from partners throughout the summer period and FCDO would love to continue to work with you to build on this for summer 2026.
Hopefully the assets and messaging in the toolkit are useful and some partners will use these as they are, but if you need to, we are happy for you to adapt messaging into your own branding look & feel. As always, UTMs are available on request, and we would be very grateful if you could please let us know once you have supported the campaign (for reporting purposes) as well as share any relevant reporting metrics.
Some messages and assets may be more relevant than others to your specific audience, but the FCDO would encourage you to review the toolkit and use what is appropriate for your channels and audience.
Thank you for your continued support.
Source: FCDO
Author: Helen Leigh
