Best Innovation

In this category, we are seeking to award a business for any innovation in youth, student and educational travel in its broadest sense

Innovation isn’t just about groundbreaking tech – it’s about creative thinking, clever improvements, and new ways of doing things that enhance the youth and student travel experience.

The Best Innovation award celebrates those who are improving the industry – one idea at a time. Whether you’ve developed a new product, fine-tuned a service, or found a smarter way to deliver value to young travellers, we want to hear from you.

What we’re looking for:

Creativity – fresh ideas, smart updates, or bold new approaches

Impact – a measurable improvement to the youth travel experience

Value – how your innovation addresses a real need or challenge

This might include:

  • A new feature or service that simplifies the booking process
  • A clever way to improve communication with customers
  • A new format for delivering educational or work experiences
  • Sustainability-focused changes that resonate with younger audiences

What Judges are looking for:

  • Originality
    How original or different is your idea? We’re looking for fresh thinking—this could be a brand-new product or a small change that’s had a big impact. Innovation doesn’t have to be high-tech—it’s about doing things better, smarter, or differently.

  • Value
    What problem does it solve, or what need does it meet? Tell us how your idea makes life easier, more enjoyable, or more efficient for young travellers—or for the businesses that support them.
  • Delivery
    How did you put the idea into action? We want to see how your innovation came to life. Did you test it with users, launch it to your audience, or integrate it into your service? Share how people have used or responded to it.
  • Impact
    What difference has it made so far? Your innovation might have boosted bookings, improved satisfaction, saved time, or supported sustainability or social good. Big or small, we want to hear the difference it’s made.

 

Why enter?

Being shortlisted (or winning!) can raise your profile, attract new partners, and position your organisation as a forward-thinker in the youth and student travel space

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